It was made known yesterday by SSA Global that HSBC Mexico had been awarded the prestigious 2005 Gartner CRM Excellence Award. The award was given based on the strategy that HSBC Mexico uses in its CRM.
HSBC Mexico has seen substantial growth since it has started using SSA CRM Implementation. According to the article reviewed, “HSBC Mexico attributes over 63% of their new credit card accounts and 71% of their personal loan sales to their SSA CRM Implementation.”
Speaking on behalf of his company CRM director of HSBC Mexico, Gustavo Martinez had this to say, “To achieve our vision, of being Mexico’s leading financial services company in the eyes of our customers, HSBC Mexico needed to create a corporate culture focused on customer needs, employ and develop the best people, and find and implement the best solutions on the market. SSA Global provides the CRM solutions and support we need to realize our vision. SSA CRM is playing a critical role in helping us instill customer loyalty and increase our market share.” More information about HSBC can be reviewed here.
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