The UK's Nationwide Building Society was awarded the Information Management Award for the best CRM project of 2005. The award was handed out after Portrait Software completed a nine-month project at Nationwide Building Society.
According to Simon Baines from Nationwide, "Portrait Software is a key part of our CRM business strategy to help all Nationwide employees put our members first. With nearly 11 million members and tens of thousands of customer interactions a day, this project has increased our ability to meet our members needs more consistently and intelligently whether they choose to interact with us through a Branch or over the telephone. This award is a fantastic achievement for the Society and partners involved."
Portrait Software’s entry won first place in a category consisting of 29 of some of the best firms in the United Kingdom
Comments