The CRM Industry has seen quite a remarkable amount of growth as more small to medium sized companies have started using CRM.
Besides this, many companies has started using CRM for different reasons. Some of them realized how CRM would improve their business and the way customers are dealt with. However, other companies have started with CRM thinking it will be the “magic cure-all” to help their declining business, without truly trying to find out what the problem was.
2005 has also been a year of many of the software vendors realizing that most companies wanted software that integrated CRM with Enterprise Resource Planning (ERP).
However, one of the most talked about events that occurred within the CRM industry is the announcement that Oracle had bought Siebel Systems for $5.85 billion dollars. The acquisition of Siebel has added 4,000 new customers and 3.4 million users to Oracle.
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