Van Lanschot announced that it will use Siebel’s CRM technology to its 700 staff members. The Dutch bank is expected to integrate Siebel’s Finance platform with their back-office system in summer 2006.
Van Lanschot usually targets “high net-worth individuals, midsize businesses, and institutional investors”. With this new software implementation, Van Lanschot is expecting that Siebel will provide them with a sales support system that can help them increase cross-selling.
Siebel was chosen to provide the CRM services that the bank needs due to its ability to “integrate financial services into a specific analytic functionality”.
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