When Siebel announced in 2003 that it would dominate the on-demand market within a year, the company was “counting their chickens before their eggs had hatched.” However in the long run, Siebel was not able to live up to its predictions and instead trailed behind Salesforce.
With SAP set to enter the on-demand CRM market next year, it has learned from Siebel and will not make the same mistake. The company is currently testing projects and using customer feedback to “fine tune” the product that will be offered. Shai Aggasi, head of products and technology at SAP, felt that it was best for his company to not make the same rash predictions that Siebel made.
With Salesforce dominating the market, Oracle and SAP are anxious to add more customers to their on-demand CRM market. Oracle is expected to take over Siebel’s CRM OnDemand service that includes 44, 000 subscribers, as compared to Salesforce’s 350,000 subscribers.
